Tag's: value chain

Competitive analysis: Understanding Costs and Profits

When doing competitive analysis, it is important to properly align cost with the predominant method used in your industry or you fail to compare apples to apples. The main goal of classifying costs is to determine the total cost attributable to one unit of product or service. When doing competitive analysis, you need to understand your costs for various reasons such as: Understanding how you compare to your competitors. If
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