Recent Posts by EVELYN IVY

The world of business is transforming. With a lot of services being commoditized, the main function of business owners have transformed from service provider to one who creates value, exhibits leadership and creativity and most of all has the ability to build strong relationships. Your value proposition should be strong enough to attract your target market. In a world where everybody has what they need, selling becomes harder. In the

As a small business owner you can deduct part of your home expenses from your taxable income. You are eligible to take the home office deduction if: You are in business and use your office exclusively for business Use your home office for business on a regular basis Calculating the home office deduction To calculate your home office deduction, you need to : Step 1 - Calculate the square footage of your

There are many complex forces that could affect a market but the one I will like to focus on in this blog is the market structure and how it affects you as a producer. In economics, a market structure describes the varying level of competition i.e. how much power each firm in an industry has. There are many forms a market structure can take but the most common are:

Fundraising events are a great way to support causes you believe in while enjoying an evening of entertainment. However, when it comes to tax deductions, keep in mind that you cannot deduct the whole price you paid for the ticket. A ticket for a charitable event is considered part purchase and part donation. You cannot write off a contribution to the extent that you get something in return. For example,

Profit is the way a capitalistic society allocates its resources. In a capitalist society, profit is determined by markets. A market is the group of people who decide whether or not your business is worth existing. To be a successful entrepreneur you have to create value worth more than the sum of your inputs. Profit is a measure of the value you bring in the market place. In other words