[caption id="" align="alignnone" width="263"] Content Asset[/caption]
Part 8 - Content Asset
A content asset is business tool which can be monetized either by attracting or retaining customers. It is the bedrock of content marketing. Content assets do not include advertisements made for the sole purpose of temporary promoting a product or service. Temporary promotions do not capture value so cannot be classified as assets.
Forms of content asset
Content
Learn More