Financials

[caption id="" align="alignnone" width="263"] Content Asset[/caption] Part 8 - Content Asset A content asset is business tool which can be monetized either by attracting or retaining customers. It is the bedrock of content marketing. Content assets do not include advertisements made for the sole purpose of temporary promoting a product or service. Temporary promotions do not capture value so cannot be classified as assets. Forms of content asset Content

Valuing the customer lists The purpose of a business is to build assets that generate income. One of the biggest assets that an internet business has the customer list. Here I teach you how to understand the value of your customer list. There are 2 main methods I use to value customer lists namely: The cost replace method The long term value of the customer The cost replacement method With the

Metrics What gets measured, gets improved. Without a system to measure how your systems are doing, you are less likely to improve them. You should develop metrics for your operations, marketing and financial systems. Let us take a look at metrics applicable to content management, an important aspect of an internet business. Content management metrics can be broken down as follows: Operational metrics Marketing metrics Financial metrics Operational metrics: when

Finance Figure 1: Financial Freedom Plan Your financial system is the most important key to the puzzle to unlock your financial freedom. Marketing is the lifeblood of your business and with great marketing you can make great money. However, without a handle on your finances you can still end up broke. Your financial freedom system begins with having a financial freedom map. Your financial system is made up of: Your financial

Marketing Marketing is the life blood of any business. Online marketing strategies tend to follow these patterns: Use of the web to acquire leads A free product or service as the lead magnet Using social networks Automation Metrics to measure efficiency These patterns are usually executed by using the following strategies: Content marketing Search engine optimization Social media platforms There are 4 aspects of a successful marketing campaign: #1) Addressing your customer