Growth is achieved with a varying amount of strategies. In fact, two companies can pursue completely different strategies but yet grow at equally the same rate. It’s all about the long run: Where do you want to be and what do you want to be known for. What is the best way to get there?

Growth is driven by the amount of value you put out to your market. The activities that drive up your value are called value drivers. To identify value drivers, you must ask – what factors will add the most significant value to your long term vision of your business. Value drivers should be measured using key performance indicators (KPIs). Both financial and non-financial measures should be considered when developing KPIs.

A value chain is the set of value activities/ drivers. These activities include all the ways value is delivered to the customer from the acquisition of inventory to the final delivery of the goods to the customer. A good understanding of the value chain model is essential for sustainable growth.