Marketing
Marketing is the life blood of any business. Online marketing strategies tend to follow these patterns:- Use of the web to acquire leads
- A free product or service as the lead magnet
- Using social networks
- Automation
- Metrics to measure efficiency
These patterns are usually executed by using the following strategies:
- Content marketing
- Search engine optimization
- Social media platforms
There are 4 aspects of a successful marketing campaign:
#1) Addressing your customer needs:
- What does your customer want?
- What needs do they need to satisfy?
- How is your solution differentiated from that of your competitors?
#2) Value
- What value does your content, product or service have to your potential viewers/ supporters?
- Do they have multiple ways of meeting the same needs you are offering?
#3) Convenience
- Where do buyers look for your content, product or service?
- If they look in a social media platform, which is the pre-dominant. What groups are they likely to join?
- Do you have access to the same networks? Can you submit your work to these platforms
- What conferences or workshops are they likely to attend?
- What about your competition? What are they doing and what lessons can you learn?
#4) Communication
- When is the best time to promote? Is there a pattern your target market follows?
- How do your competitors communicate with your target audience?
- What type of language appeals to your target audience?
Marketing Tools
Below is a list of tools you might find useful in your overall marketing plan:
Google Keyword Tool
Tools like google keyword tool could be used to what your customers are looking for (customer needs).
Content writing services
Content writing services like Article Z can be used to create fresh content. However, the more specialized your writing is, the more likely it is you will need to create your own content.
Distribution services
Services like TheBestSpinner and UAWpro can be used to help distribute your content.
This article is part 4 in the building financial freedom from your lifestyle business series