Recent Posts by EVELYN IVY

The average adult in the United States today makes about 35,000 decisions each day. Most of these decisions are simple ones like: What will I have for dinner, should I change lanes, should I buy the blue or red pen, etc. The more choices presented to us in a day, the more decisions we need to make. Even simple activities like visiting a department store, present us with so many choices.

If you are in business and you get to a point where you feel like giving up, I am hoping you give that another thought. Running a business is more complicated than most people anticipate. A lot of people go into business because they feel they have a great idea which the market will pay for. They set shop with this idea but, things don't move as fast as predicted.

There are three things a business must focus on if it to be sustainable over the long run namely: Financial stability, A solid organization structure that exhibits great leadership Its product or service must make a difference to the community it serves. A business which lacks any of these components will lack sustainability over the long run. Financial At the very bottom of the pyramid is financial suitability: In the

Building a valuable business is not for the faint of heart. It takes persisting over the long haul. At some point in the journey you may begin to think of selling. However, I will not advice you sell until you reach a million dollars in earnings before interest, taxes, depreciation and amortization (EBITDA). At this point, the number of buyers interested in buying your business increases. To explain this further,

In business, rarely does a customer simply purchase an item. What customers really buy is the satisfaction they derive from your product or service. Customer are mostly concerned with what they get in exchange for what they pay. To determine the true cost of providing a product or service, you have to understand the true costs of providing satisfaction or value to your customer. True costs goes beyond a customer's