Recent Posts by EVELYN IVY

What should you focus on in your business?

PLANNING KPIS: WHERE SHOULD YOU FOCUS? Every business starts with an idea. The greatest innovations exist in between two worlds that no one ever thought complemented each other. Of course, these are also the greatest risks but if accepted by the market has the greatest potential for growth. This applies when the market risk is a customer risk rather than technology risk. You will no doubt succeed if you found
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Validation – can you get people talking about your idea?

Starting a business is never easy. Finding that place where your business is positioned for growth might take some time. Some entrepreneurs are lucky enough to discover a sweet spot from the get go but others might have to work harder at it. This means an entrepreneur might go through various business plans before he/she finds the right product/market fit. Statistics states that approximately 5 out of 10 businesses fail.
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Gaining a competitive edge

Entrepreneurs understand the need to stand out in the market place. Standing out in the marketplace is a pre-requisite for long term sustainability. There are three areas in your business that need to work together to maintain a competitive edge. Finance Marketing Operations Finance: Gaining clarity and handling your finances better How do you compete financially in the market place? To be a sustainable business, you must have clarity about
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Budgeting for efficiency and profitability

No one starts out building a house without a plan. In the same way, profitability is more likely when an entrepreneur creates a detailed plan. Without the big picture view, you can't put together the little pieces: If you have ever tried to put together a puzzle without the big picture on the box, you know what I am talking about. A budget is like the picture your business patterns
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Want to retire from your business someday?

How would you like to someday retire from your business? That is someday build a business that affords you the time and money to enjoy the people and things you like to do outside business? I often talk to entrepreneurs and even though this is something they want, they never take the time to plan for it. They somehow hope that someday they will wake up and have a business
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