Tag's: gross margin

Focus on improving margins before working on growth.

Margin management attempts to manage risk by evaluating both cost and revenue simultaneously rather than as individual units of risks.  Margin management involves the management of revenue, expenses and taxes all simultaneously. Looking at each factor in isolation does not always yield the most margin effective decision. For example, you could have a strategy that raises revenue by $5, cost $3 to obtain and after-tax effect will leave you with $2.55. By thinking
Learn More